Brauner Wegner Priehn Dental Practice by J. Mayer H. Architects

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To create Heineken’s first shop, Tjep decides to pour furniture into the six monumental building located in the heart of Amsterdam, as if they were filling a cold fresh glass of extra cold Heineken.This concept translates into displays that evolve seamlessly from the floors to the walls and ceilings in abstract dynamic wave movements. The idea of coldness is consequently applied through the whole shop design. When you come into the shop you feel a cool breeze coming from the logo written in real ice on a metal wall.