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VMESHOU - 北京三里屯旗舰店

发布于：2022-07-18 10:54:18 来自：装修设计/公装设计 0 3

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VMESHOU全新品牌形象店选址于北京三里屯SOHO商圈中的临街两层铺位，并力邀DOMANI东仓为其进行空间体验规划及室内设计，打造品牌在京的首个线下体验中心同时也是面向合作伙伴的接待及交流场所。

VMESHOU's new brand image store is located in the two-story shop in the SOHO business district of Sanlitun, Beijing, and invites DOMANI to carry out the space experience planning and interior design, creating the brand's first offline experience center in Beijing. It also serves as a reception and exchange space for corporate partners.

场地建筑面积不大且层高并无优势，整体空间体感局促而单调。设计要点在于突破原始建筑结构的诸多限制，构建一个适用于多种使用场景、强可塑性与功能性，且能帮助品牌给人留下深刻印象的独特空间。独特之处必生于跳脱框架的想象力，一场空间游戏就此展开。

The construction area of the site is small and the floor height has no advantage, and the overall space feels cramped and monotonous. The key point of the design is to break through the many limitations of the original building structure and build a unique space that is suitable for multiple use scenarios, strong plasticity and functionality, and can help the brand to give an impressive appearance.The uniqueness must be born from the imagination outside the frame, and a space game begins.

空间重构：层次、尺度与呼吸感

Spatial Reconstruction: Layers, scale and a sense of breathing

△空间分析图

楼梯由空间深处位移至侧面，并对楼板开洞位置进行重置，于入口处形成7米高的挑空区域。进店由此豁然开朗，并为接续的别有洞天埋下伏笔。

The stairs were moved from the bottom of the space to one side, and the position of the floor opening was reset to form a 7-meter-high void area at the entrance. The experience of entering the store would be suddenly enlightened and laid a foreshadowing for the later experience.

门厅与楼梯之间以墙体隔出走道灰空间，墙体平行而立，开合有序。在一层有限的平面面积内，门厅及接待台、走道、楼梯三者并行，空间相互独立而视线却偶有交集，迂回动线赋予逛店体验更为丰富的层次感同时亦精准调动访客情绪。

The reception area and the stairs were separated from the aisle gray space by a partition wall. The walls stranded in parallel and open and close in an orderly manner. Within the limited floor area of the first floor, the foyer, the reception desk, the aisle, and the stairs were separated yet occasionally intersect in the victors’ perspectives when they were in different areas. The circuitous circulation provided a shopping experience of richer sense of hierarchy and accurately mobilizes the emotions of the visitors.

而在沿阶梯盘行向上的过程中，二层核心功能区逐步显露，好奇心与窥探感引人入胜。

In the process of going up the ladder, the core functional areas on the second floor are gradually revealed, and the sense of curiosity and prying is fascinating.

如同密斯的流动空间，以墙体的开合及分隔呈递恰到好处的尺度感与呼吸感，而值得玩味的空间形态和不断变化的视线范围令人沉浸其中，如游园般，每个角落都是值得探索的未知领地。

Like the flowing space of Mies Van der Rohe, the opening and closing and separation of the walls present just the right sense of scale and breathing, and the interesting space form and the changing perspectives of sight make people immersed in it, like a Chinese garden, every corner is uncharted territories to explore.

在这里，空间已成绝对主角。形式色彩各异的小型家具在其中灵活散布，亦与访客同样，作为独立的个体与整个场域体量达成微妙的平衡。其排列组合的可塑性足以兼容休憩或洽谈或更多使用场景。

Here, space has become the absolute protagonist. Small scale of furniture of different forms and colors are flexibly distributed in it, and like the visitors, they reach a delicate balance with the whole site volume as independent individuals. The plasticity of its arrangement and combination is refined to be compatible with rest or negotiation or more usage scenarios.

隐喻：身体、视野与游走的意识

Metaphors: Body, vision, and wandering consciousness

有趣的是，当人们身处其中，随时随处都可同时成为观察的主体与客体。每当凭栏驻足或抬头仰望，视线就成为行迹的补充，四方空间中仿佛上演着“身体”与“视野”的隐喻。而管线装置的介入，则进一步渲染了超现实的氛围感，并注入“意识”这一全新维度。身体仅存在于一处，视野却可借空隙打开，而意识互相交错，上升，穿墙，游走，无所不在。

Interestingly, when people are in the space, they can become both subject and object of the observation at any time and anywhere. Whenever you stop by the railing or look up, the line of sight becomes the supplement of the track, and the metaphor of "body" and "vision" seems to be staged in the framed space. The intervention of the pipeline device further renders the surreal atmosphere and injects a new dimension of "consciousness". The body only exists in one place, but the vision can be extended through the gaps, and the consciousness interlaces with each other, rising, passing through walls, wandering, and to everywhere.

“意识”随机游走却有迹可循。通过分析原建筑天花条件，将不可拆除的管道连同外露梁位进行包覆，以四种管径大小的圆管及进行穿插组织，融入部分局部嵌入灯管提供空间中的间接照明功能及重点区域照明，并赋予跳跃的橙色，形成贯穿空间的视觉焦点。

"Consciousness" walks randomly, but there are still traces to follow. By analyzing the ceiling conditions of the original building, the non-removable pipes and exposed beams are covered, round pipes of four diameters are used and interspersed, and the lamps are partially embedded to provide indirect lighting and key area lighting in the space. Give a jumping orange to form a visual focal point throughout the space.

鲜活的橙色血液在空间中流动，成为强生命力的表征。具象化的意识牵引着视线，将其带离身体的桎梏。

The fresh orange blood flows in the space, becoming a sign of strong vitality. The embodied consciousness pulls the line of sight and free it out of the shackles of the body.

纯粹肌理与光的加持

Pure texture and the enchantment of light

在精巧的空间结构之上，表面肌理由纯粹而不失细节。大面积条状切割的天然砂岩与呈递有节奏的重量感，成为空间主体基调，阳光板/灯膜构成的大面积泛光源交叠拼接而成以其柔和的条纹与流动的光感形成呼应与对照，而天花灯膜则为建筑注入天光效果。虚实明暗，天然与精工，温暖包覆与轻盈超脱并存。丰富的光影变化令建筑体块呈递出强烈的黑白灰关系从而强化 “建筑感”，光从石墙间隙中透出，似乎近在眼前又遥不可及，体感与幻象相交融。

On the top of the delicate spatial structure, the surface texture is pure and detailed. The large-area strip-cut sandstone presents a sense of rhythmic weight and becomes the main tone of the space. The soft stripe and its flowing light of the polycarbonate panel echoes and contrast with the sandstone, while the ceiling light film injects the sky light into the building. Reality, fantasy, light and darkness, naturalness and fine workmanship, a sense of shielded and detachment coexist at the same time. The rich shapes of light and shadow provide the building structure with a filter of strong contrast, thereby strengthening the "architectural sense". The light leaks from the gap between the stone walls, which make them seem to be both near and far away, and the somatosensory and illusion are blended.

在理性与克制背后，是自由而松弛的想象力。

Behind rationality and restraint lies a free and relaxed imagination.